Millennials- An Untapped Floor Care Market (2)

Flooring Professionals Still in High Demand for Millennials

According to the fourth annual Houzz & Home survey, millennial homeowners were just as likely to renovate their homes as any other age group. The survey received more than 170,000 respondents in the U.S., with 15,000 being millennials (ages 25-34). The most common motivator for millennials to take on renovation projects among this age group is personalizing a newly purchased home (55%), while one-third purchased a new home just last year.

Carpet and flooring professionals are among the top specialties hired for renovations without a general contractor. Flooring was reportedly replaced in over half of all interior renovation projects in 2014. Of the 29 percent of millennial respondents that renovated a kitchen, over half replaced kitchen flooring (55%). Among the 25% and 21% who renovated guest bathrooms and master bathrooms, respectively, over two-thirds (69%) replaced flooring on average. Flooring was replaced in 51% of all other remodels and additions.

One of the most interesting details from the survey shows a trend in homeowners shying away from traditional carpeted rooms and opting for harder floor surfaces. Nearly one third (27%) of homeowners on Houzz generic cialis for sale in usa plan to replace non-carpet flooring in the next six months while only 13% plan to purchase carpeting.

Kitchens continue to be one of the most popular remodeling projects among all age groups, with nearly one-third of survey respondents taking on this renovating in 2014. While millennials are spending roughly half as much as younger Baby Boomers on major kitchen remodels, millennials still spent an average of $26,300 on large kitchen renovations and $16,100 on small kitchens.

Specialty contractors and professionals are still a necessity for homeowners who need help with renovations. Eighty-four percent of all homeowners hired a professional; 47% using general contractors. Among the other specialty professionals hired were: landscape contractors (19%), interior designers (17%), architects (10%) and landscape architects/designers (10%). Specialty service providers are also still in demand. Forty-eight percent of those surveyed hired a specialty service provider such as electricians (18%), plumbers (17%) or painter (15%) directly, without going through a general contractor.

Visit www.basiccoatings.com for all your floor care and floor refinishing needs. Visit www.Houzz.com for more information about this survey.

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