Are You a Master of Waterbased Finishes?

dr-evilIf you are in the hardwood floor industry, you might know that Basic Coatings® is a believer in waterbased finishes. But, what are the perks of using waterbased finishes and how do you use them? If you are a contractor, it is good to know that a waterbased finish is a smart option when refinishing hardwood floors. Not only do they provide you with a beautiful clear and odorless finish, but they also good for the environment since they do no omit high levels of V.O.C.s into the air. The 2-3 hours of drying time is also an added perk of using a water based finish. So, the question is, are you a master of waterbased finishes? Read below to find out!

Mixing- Read your labels. Some are shaken; some are stirred, and most have a rest period before use. The label will tell you what application tools are recommended, proper spread rates and the proper method of applying your next coat of finish.

Airflow- Two hours of aggressive ventilation during the drying process is a good rule of thumb to follow. Remember: Never blow directly on the floor as it will cause skimming.

Sunlight- Do not coat your finish in direct sunlight or during buy cialis online in the usa that portion of the day. Too much sunlight can cause premature drying, skimming and streaking.

Temperature- Acclimate your finish to your job sites. Do not leave it in your truck until you are ready to coat.

Expectations- Keep your customer involved in all aspects of the job: kids, pets, dry times,noise, odors, maintenance issues, cleaning kits, soft bottoms on furniture where it will come in contact with floor surface, and most importantly, how the floor is going to feel and look.

Recoats- The life of the floor and the finish depend on maintenance and recoats.

Sales- Sell yourself; then sell your services, degrees, awards, special jobs portfolios, testimonials and time in the business. Your qualifications should put the customer at ease.

*Please contact your local Basic Coatings sales rep and/or Basic Coatings for more training and information on the benefits of Waterbased wood floor finishes.

Micah Petersen, Product Manager for Basic Coatings, spent the first 15 years of his career as a Research and Development Chemist before becoming Product Manager. In his free time he enjoys spending time with his family and a multitude of outdoor activities. For further questions regarding hardwood floor care and Basic Coatings, please email Micah at

2 thoughts on “Are You a Master of Waterbased Finishes?

  1. Rob Zehnder

    Great article! Specifically on the life of the floor depends on the maintenance and recoats…. I personally like to offer a free cleaning with the dirt dragon at the end of the first year. It allows me to keep in front of the customer for the life of the floor.

    1. BasicMarketing Post author

      Thank you for your feedback! That is a great idea. Cleaning and routine maintenance is essential to keeping your floors looking great!


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